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      Cross-cultural Marketing and Management  
   
 
 
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When you enter foreign markets, you are crossing more than just a border between two countries. In fact, you are crossing a border into foreign territory that not only speaks a foreign language but also follows the principles of a foreign culture. In foreign markets, customers expect that characteristics, packaging, price, distribution channel, advertising and promotion of your products and services are adapted to their usual needs and wants. Newlinks skilled consultants can help you to localize your products for maximum success.

Culture is also the reason for failure in other areas. From negotiation to managing an international workforce in your foreign subsidiary, Newlinks specialized services will assist you in meeting the challenges of a culturally diverse environment.

 

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